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Development Outside the Box

  • Writer: André Castro da Cunha
    André Castro da Cunha
  • Nov 11, 2024
  • 2 min read

It is common for us to come across the following situation: a product is being developed, whether it's a game or corporate software, and the team has been working for a long time without anything to show. Often, the product development is concerned only with itself and not with what supports it.


But what does this mean? Every project has stakeholders - clients or partners who are helping, including financially, in the development of the product. However, these stakeholders don't always manage to visualize the product in development. Development should be focused on the deliveries that need to be made.

Let's use an example of digital games to illustrate this better:

If I need to start building a community for my game and present my idea to potential investors, my team doesn't need to spend all their time working on pre-production, modeling, and so on. We need to bring elements that will show the values of our idea. Whether it's a playable demo or just a video with gameplay, it's important to show the maximum quality in a short time.


Here are some tips:

  • Use assets at the beginning, then you can replace them.

  • For creating a video, you don't need complex programming.

  • Use VFX in video editing to make the game more attractive.

  • Don't complete the entire scene, use angles that will show what is already ready.

  • Try to have a little variety, show other scenarios and characters (they don't need to be complete).

  • Don't be afraid to change what you've shown.

  • You only need to animate what will appear on the scene.


Note: When it comes to corporate software, this becomes even easier to achieve, since there are fewer elements involved in demonstrating the software your team is creating.


The important thing is to understand that development should not be focused only on the final product, but on intermediate stages that can be presented to stakeholders. This helps maintain engagement, obtain valuable feedback, and eventually even raise additional resources for the project. Stepping out of the "box" and thinking of ways to show progress can make all the difference in the success of the endeavor.

 
 
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